White Lily, owned by Paris Spruill, is a unique woman’s boutique in the City Center Shopping Center in the middle of North Mt. Juliet, which opened three years ago this month. Paris has been in business for over ten years, but opened this store in Mt. Juliet because it has been her home for 6 years now. She says, “I’ve watched it [Mt. Juliet] grow and wanted to be apart of that growth. There’s just something special about this town.”
Offering trendy, yet timeless, quality clothing, shoes, accessories and gifts, White Lily carries staple brands like Hobo bags and Spanx. They focus on building a comfortable, fashionable, and high quality wardrobe for the busy moms, business owners, and hot mess havers. White Lily has their finger on the pulse when it comes to knowing their client base and their wants. Spruill says, “We know our clients, like us, don’t have much time to spend primping and picking out that perfect outfit. That’s why we’re here! We help build wardrobes that are versatile and provide products that are trendy and timeless, but also capable of interchanging to save you time and stress. From high quality basics to our one of a kind, show-stopping, and trendy pieces, we’ve got you covered.”
White Lily is different than other boutiques in that they take current trends and mold them into what will work in their client’s day to day world. By hand-picking and touching every item before it gets in their store, they keep their standards high. Something else that sets them apart is that Joann and Paris are a mother-daughter owned business, building a legacy for their family and community. Their business developed out of their own needs – struggling to find fashionable, yet comfortable, quality clothing. They are passionate about meeting those needs of the women in our community.
Being located in the City Center, in the middle of Mt. Juliet has been great for White Lily. They have enjoyed watching the units fill up around them and grow. Paris especially loves Barre Co, Nail Bar, and Sweet Cece’s. Not only do they share many of the same clients, they are each other’s clients.
If you are wondering if White Lily is the right shop for you, just answer this question – are you a busy young moms or busy older woman? Paris says, “Our clients are busy ladies who don’t want to/can’t spend hours finding the perfect outfit or researching fashion trends. They want to feel beautiful without sacrificing time. That’s why we focus on carrying quality basics, as well as, on trend pieces to easily mix and match.”
White Lily is open Monday through Saturday 10am – 6pm.
Shop them any time right from your phone or computer here:
And if you don’t already have enough reason to shop there, read what some of their clients say:
“Love White Lily! As a mom, career woman and model I’m always on the hunt for unique, comfortable, beautiful outfits. At White Lily I can find something for any occasion. Not only that their staff is always amazing. Plus any event they throw is a blast. I highly recommend making this your go to for updating your wardrobe!”
“I never leave empty handed! Lol. Love this store!! Has beautiful, quality items that are always on trend! The owner is SERIOUSLY amazing and will help you find the perfect item you’ve been looking for or needing! Everything is so cute and reasonably priced especially considering the amazing quality!!! You will LOVE them!!!”
“Love this place! The staff is awesome and clothes are beautiful”
“Thank you so much to the 2 girls that helped me put together a couple of outfits today. Beautiful clothes, fun jewelry & very sweet, helpful staff. “
“Took my best customer in to pick out some gifts for his mama, and got the best service and help making selections! Such beautiful things and great service!!”
“Adorable boutique with plenty of options. Sales associates are extremely helpful. I have found my go-to neighborhood clothing boutique.”
“Fantastic clothes and beautiful people! I love shopping at White Lily”
“Friendly and stylish employees and cute trendy clothes”
“Oh my gosh, where do I begin!! Such adorable pieces, and so many style choices! Love this store!”
“Love finding some unusual items not yet available in other boutiques!!!! Also, beautiful jewelry to lend just the right amount of sparkle to your outfit!!! Great stylist help!”
Lineberry Real Estate is a key player in the renovation of North Mt. Juliet. They have developed multiple properties including Starbucks, Krystal, SunTrust Bank, Twin Lake Dental, Lineberry Corner, which includes AT&T, Resha’s Dance Studio, and Affordable Vet Clinic, Verizon, and The City Center.